April 26, 2011

Year 2 Trimester 3

Media Planning
- use clothes to arranged out FOSSIL, to create an understanding between Fossil
and the viewers that Fossil do sells apparel.

print advertisment


gantry


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Brand Management
- to reposition Marrybrown image and increase brand awareness, target new market segment especially college and university student by launch campaign at campus.


campaign poster


contest flyer


banner, ambient ads



p/s: mark for CRM report super low... wat to do.....

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