this semester had come to the end, done with all assignments & presentations!!
2 presentations at same day, super tiring!! need to re-charge during study week n fight for the final!!!
1st assignment - IMC plan
select IKEA as the company, require to plan our own promotional campaign
big idea - only IKEA's can provide those missing elements to make a home complete, using puzzle to represent their house and puzzle pieces as furniture.
print ad
magnetic calendar
-can be uses at any month/year, user can arrange accordingly by themselves
coaster
- can be use separately (cup) or combine together (bowl)
key hanger
assignment 2 - creative strategy for advertising, to develop creative skill and knowledge in strategizing plans for ad campaign.
this time we decided to do a psa, National Transplant Resource Centre.. it was super challenging until almost want to give up.. memang padan muka~~~ thank god we manage to complete it in the end.
print ad
try to spread the concept about everyone are capable to help other. Why don't you? simple layout, white color, plus a space for signature.
interactive outdoor poster
- there's a magnectic board attarched behind the signing area (something like we used to play at childhood, can draw and erase), a pen hanging to sign & a handle to erase
LRT platform wall poster
- basically the design same as print ad jz added an equal sign. when there is crowd waiting for lrt, it brings the meaning of by signing up you can save a number of life. when there is no people, the message will be shown clearly.
electronic billboard
- 2 counter - how many lifes saved by donor/ died of waiting, number will change everyday according to the record given by hospital, intended to create emotional feeling to provoke them to sign up as organ donor.
p/s: there's a tvc too but too many scenes... pls forgive my laziness~~~
